What is a Local Co-op Video Email Deployment?
Our Local Co-op program is a fully-developed video email advertisement for your business, product or service that is sent out to 500,000 prospects per month in your area.
The co-op advantage is being included in a network or group which substantially reduces your investment by spreading the cost over many non-competing local businesses instead of an single one absorbing the entire amount. This creative strategy enables smaller companies with limited advertising budgets the ability to incorporate a powerful marketing tool into their business with less risk. This is commonly done with traditional direct mail in the form of coupon books or stuffed envelopes.
However, our program offers a big advantage to traditional direct mail co-op programs because our technology enables us to deliver your message to 500,000 people with more impact for substantially less money. Your company will be grouped with other companies that are related to your specific industry which is a big convenience for your prospects and increases the likelihood of achieving desired campaign results.
Your E-Ad will be deployed to 500,000 potential local clients from our one of many specialty lists in an attractive video e-mail format! Our double-opt in lists are targeted geographically and demographically while enabling you to connect with the public using a personal message, coupons, advertisement or special offers. There is no better way to connect with prospects quickly and effectively. E-Ads are a great addition to any companies advertising campaign regardless of size or industry.
Stop wasting money advertising to people that are not qualified candidates for your product or service. We will help you zero in on prospects who are the perfect fit for your product or service.
How Can E-Ads Be Used?
- To generate sales leads
- Forming impressions about a product or service
- To deliver information about special offers or coupons
- Boosting attendance at events, shows or seminars
- Announcements
- Invitations to events and special occasions
- Test market new product
- Market research tool for concepts and new products
How Does It Work?
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Exclusive Listing |
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| Step 1 in the process is begins with local company securing exclusive position to category for the specific industry. |
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Local Monthly Deployment of 500,000 video Emails |
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| Step 2 in the process is the deployment of 500,000 video emails directly to prospects within the targeted geographic area. These prospects may also be demographically targeted to ensure that the campaign will generate maximum results. |
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Custom E-Ad by Industry |
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Step 3 in the process displays the E-Ad in front of the prospect in the form of a professionally produced streaming video and spokesperson explaining the offer and encouraging prospects to take further action.
Your logo will be displayed within the category heading for the prospect to see. So even if they are not a candidate for your product or service right now you still get the benefit of forming a powerful impression which will help them to think of you when they are in the market for your product or services |
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Custom Company Landing Page |
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| Step 4 will “Hot-Link” the prospect to your custom designed, private landing page that will feature special offers and information about your company’s products and services. |
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What if we already do internet marketing?
Having a website is a great way for people to get information about your company, but you have to let these people know how to find you and give them a reason to go there. A good analogy would be a school of fish swimming by and not not noticing the “bait” this is basically the same thing that happens with most websites. What a Co-op deployment does is throws a big net over the school of fish and funnels them directly to the bait. Simple and effective!
Is this Spamming?
No. We pay to deploy through the major Internet providers such as AOL, Yahoo, Google, MSN. By adhering to their strict operating policies we are considered a “white” server deployment company. Additionally, part of SPAM compliance is that we use only emails from a double opted-in list and can provide verification of this upon request.
It takes more effort and certainly cost more to follow established rules and regulation, but it offers many benefits. 93% of emails that we deploy arrive directly in prospect’s inbox. This makes us unique. Most mass email campaigns can barely deliver 10% and in most cases even less. The majority gets SPAM filtered. This makes us unique and is the basis for result driven campaigns for our clients.
Is this type of advertising effective?
The key to being effective in any type of advertising campaign is repeatedly delivering your information to as many quality prospects as possible while displaying a clear message that has impact and a simple call to action strategy.
By that definition there is not more effective program or advertising available anywhere at price.
What is so unique about this technology?
Our unique method of embedding video into the HTML code of email enables our clients to deliver a message with more impact. It has been said that “America doesn’t read anymore” and this is more accurate with advertising. A video message can provide prospects a better understanding of the offer which will result in a better qualified prospect.
How can I tell if the program is working?
The best part of this technology is that the results are measurable, good or bad. And, unlike other advertising medias that are difficult to track and monitor, our technology provides immediate and accurate feedback allowing clients to adapt and fine tune campaigns which will maximize their return on investment and minimize risk.
Why hasn’t someone else done this type of program before?
Until recently video email would have been ineffective as a mainstream media product because of consumers limited access to broadband and high speed internet service at their homes. Recent advancements in high speed internet access has now created an opportunity to connect with new customers and gain a competitive edge over local competition.
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